15th Jul 2016

Are you keeping up with the Kardashians?

For those who have not heard of the Kardashian sisters, they are the stars of the reality TV series ‘Keeping up with the Kardashians’.

While they all share the same mother, Kylie and Kendall are fathered by retired Olympic gold medal-winning decathlete, Bruce (now Caitlyn) Jenner. Kim, Khloe and Kourtney’s father is the late Robert Kardashian, legal advisor to OJ Simpson in his notorious 1995 murder trial.

The five sisters, along with mother Kris, whilst often dismissed as ‘being famous for being famous’, have a total estimated net worth of £150 million. So the Kardashian brand is one worth protecting. The family have taken great steps to do this by registering trademarks for almost every conceivable variation of their different names and brand. A quick search for ‘Kardashian’ on the United States Patent and Trademark Office database is overwhelming.

Kylie was recently embroiled in a much publicised dispute with Kylie Minogue when she made an application to trademark the name ‘Kylie’. Ms Jenner has now been successful in her application and holds the trademark for ‘Kylie’ in relation to goods and services including ‘…pop culture; entertainment services, personal appearances by a celebrity, actress and model’. The moral of this story is that even if you think your brand is unmistakable, it is not properly protected until you have secured the trademark.

Contrary to popular belief, registering your company name at Companies House does not secure your IP rights. Until you have trademarked your company or brand name, anyone else is perfectly within their right to register that trademark. If successful, they can then stop you from using that name in relation to the goods and services they have chosen for it to apply to.

Protecting a trademark in the UK is relatively inexpensive and, once secured, a trademark offers you 10 years of protection. There is also an option for renewal at the end of that period.

So, what are you waiting for? Learn from Kylie Minogue’s mistake and protect the goodwill of your brand now, while you still can.

For more information on trademarking your company, contact Berwins on 01423 509000 to speak with one of our experts. 

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