Is "Amazon Law" about to launch? Probably not but we love a controversial headline! Amazon announced the launch of ‘Amazon IP Accelerator’ earlier this month which provides intellectual property legal services to businesses.
The service, only available in the US, aims to link businesses with a network of IP lawyers. In return for using a network lawyer Amazon will accelerate its brand protection to the customer.
This means a business could benefit from Amazon’s brand protection months before a trademark is registered.
Whilst not available in England this not only signifies the rise of the global giant Amazon but also the requirement for law firms to adapt to a very different legal market.